ID Analytics Announces Speaker Lineup for Respected Credit & Identity Risk Management Conference

Distinguished Political Pollster John Zogby to Present Advance 2012 Keynote on Consumer Sentiment and the Presidential Election

SAN DIEGO, CA – ID Analytics, Inc., a leader in consumer risk management, today announced the speaker lineup for its 10th annual consumer risk conference, Advance 2012, a dynamic dialogue for identity and credit risk executives. This year’s conference will be held on October 2-4, at the Omni San Diego Hotel. John Zogby, creator of the internationally renowned “Zogby Poll” will deliver the keynote address, offering insights on how the 2012  presidential election process can provide a stronger understanding of consumer sentiment, behavior and market trends.

Mr. Zogby, the founder of Zogby International and frequent contributer to The Huffington Post and Forbes,  has more than 25 years experience in consumer sentiment analysis. Also speaking at the conference will be Lucy Morris, deputy director, Enforcement Division, from the Consumer Financial Protection Bureau (CFPB).

Mr. Zogby and Ms. Morris will be joined by a number of other prominent speakers from multiple business, government and privacy disciplines including:

  • Allison Cerra, vice president of marketing, communications and public affairs for Alcatel-Lucent, Americas Region, and author of “Identity Shift: Where Identity Meets Technology in the Networked-Community Age”
  • Mark Schwanhausser, senior analyst, Javelin Strategy and Research
  • Brian Shniderman, global head of mobile payments, Deloitte Consulting
  • Lee Tien, senior staff attorney, Electronic Frontier Foundation

Advance 2012 will also include speakers and panelists from leading financial institutions, wireless providers, and government agencies including Google, Microsoft, PayPal and Verizon.

Attendees will gain insight into the continuing evolution of digital identity, explore how organizations are leveraging new tools and advanced analytics to gain powerful new insights into consumer behavior, and learn more about the latest discoveries from ID Analytics’ consumer behavior research group, ID:A Labs.

To register or for further information, please visit the Advance 2012 website at: An early registration rate is available through July 31, 2012.

About ID Analytics

ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation’s largest networks of cross-industry behavioral data—with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc. Please visit us on the web at

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