ID Analytics Names George Gelly Chief Product Officer

Intuit Executive Brings Product Development and Strategic Leadership to Consumer Risk Management Company


SAN DIEGO, CA –  ID Analytics, a leader in consumer risk management, today announced George Gelly has joined the company as Chief Product Officer. Gelly brings his financial services and enterprise solutions product delivery skills to ID Analytics as the company focuses on new product innovation. Gelly will be responsible for bringing new products to market, providing enterprise customers with new growth strategies and unmatched insight into identity and credit risk. He will report directly to ID Analytics’ CEO Larry McIntosh.

Prior to joining ID Analytics, Gelly served as Director of Product Development for the Consumer Group at Intuit. In that role he initiated and led a multi-year effort that developed a new analytic system to help the company expand its line of consumer products. Gelly also led product development for Intuit’s Health Group where his team was responsible for expanding the company’s provider-to-patient offerings through the development of patient portal and bill pay systems.

Earlier in his career, Gelly served as Director of Information Technology at United Health Group and as a technology consultant. He holds a degree in electrical engineering from the Georgia Institute of Technology.

“George’s experience in product development across a wide variety of industries such as e-commerce and personal finance gives him a unique perspective and the ability to explore unmet customer needs,” said McIntosh. “His proven ability to identify new client opportunities and galvanize the organization to focus on best-of-breed capabilities to meet industry challenges aligns well with our growth strategies and business objectives.”

About ID Analytics, Inc.

ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network® — one of the nation’s largest networks of cross-industry consumer behavioral data—with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc. Please visit us at

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