ID Analytics Names Daniel Rawlings Chief Revenue Officer

Previous Oracle Executive Brings More than Two Decades of Sales and Executive Management Experience to Consumer Risk Management Company

SAN DIEGO, Calif. – ID Analytics, Inc., a leader in consumer risk management, today announced Daniel Rawlings has joined the company as chief revenue officer. Rawlings oversees all revenue generation and customer management functions at ID Analytics and is responsible for enhancing corporate strategy to help meet both near-term and long-term revenue goals. He reports directly to ID Analytics CEO Larry McIntosh.

Rawlings brings more than two decades of sales and executive management leadership to ID Analytics. Prior to joining ID Analytics, Rawlings was chief strategy officer and chief revenue officer at Smith Micro Software where he was responsible for all revenue streams, customer management and strategy functions. Prior to Smith Micro, Rawlings served as vice president and general manager of Oracle’s enterprise risk management applications portfolio where he managed go-to-market strategy and revenue generation for North America following Oracle’s acquisition of LogicalApps in early 2008. As executive vice president of worldwide sales and field operations at LogicalApps, Rawlings was responsible for all market-facing organizations, revenue streams, solution delivery and customer support functions.

Rawlings has also held senior executive sales and marketing positions at Perfect Commerce and KhiMetrics Software and served as president and CEO of SourcingLink. He earned a bachelor’s degree from Azusa Pacific University.

“Dan’s impressive track record of driving revenue growth, opening new market opportunities and delivering value for customers of all sizes will help ID Analytics realize its aggressive business goals,” said Larry McIntosh, CEO of ID Analytics. “His blend of executive leadership and understanding of our markets adds considerable value for the company and our customers. We’re proud to welcome him to our team and look forward to his contributions.”

About ID Analytics, Inc.

ID Analytics is a leader in consumer risk management with patented analytics, proven expertise and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation’s largest networks of cross-industry consumer behavioral data—with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc. Please visit us at 

ID Analytics and ID Network are registered trademarks of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.