ID Analytics and iovation Partner to Fight Online Fraud

Agreement Expands ID Analytics’ Traditional Definition of Identity to include iovation’s Device Reputation Intelligence

SAN DIEGO, CA – ID Analytics, Inc., a leader in consumer risk management, announced today the first partnership agreement of its kind for ID Analytics with iovation. With this partnership, iovation’s device reputation technology will be integrated into ID Analytics’ identity risk management products and services, providing customers with new, innovative identity fraud mitigation capabilities.

ID Analytics has long been a leader in providing solutions related to identity, fraud, and credit risk. By partnering with iovation, ID Analytics is expanding its definition of identity beyond its traditional elements (Social Security number, name, address, phone number, date-of-birth, IP address, and email) to include device identification and reputation intelligence for smart phones, PCs, tablets, and other Internet access points.

“This partnership with iovation allows ID Analytics to better solve our customer’’ identity and fraud problems by leveraging our unique insights into U.S. consumer behavior and iovation’s view into the reputation of devices,” said Steve Seoane, senior vice president of Enterprise Solutions for ID Analytics. “We believe these combined capabilities will be effective at reducing friction for ‘good’ customers during high-risk online and mobile transactions, while reducing the risk of identity fraud losses from suspicious activity.”

ID Analytics and iovation have a common approach to creating value for clients—sharing data and best practices within and across industries to help stop fraud and abuse. ID Analytics’ flagship fraud solution, ID Score®, is powered by the ID Network® , one of the nation’s largest networks of cross-industry behavioral data. Similarly, iovation stops over 150,000 fraud attempts daily by leveraging consortium intelligence on over one billion devices from around the world.

iovation’s device reputation technology, ReputationManager 360, combats cyberfraud through actionable intelligence, sharing the latest fraud methods, and exposing high-risk devices through the direct interaction of thousands of cyber security, fraud and abuse experts in financial services, gaming, gambling, social networks and retail.

“With intelligence sharing at the heart of iovation’s solutions, it was a natural fit to combine device reputation with the information from ID Analytics identity theft detection technology,” said Jon Karl, vice president of Corporate Development for iovation. “The combination of the two distinct areas of insight will provide online businesses with an extra layer of assurance that their customer identities and transactions are legitimate.”

About iovation
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of shared device reputation and real-time risk evaluation. More than 2,000 fraud managers around the globe leverage iovation’s database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation’s knowledge base of more than one billion devices from every country in the world. Every day, iovation stops over 150,000 fraud attempts. For more information, visit

About ID Analytics, Inc.
ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation’s largest networks of cross-industry behavioral data—with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc. Please visit us at


ID Analytics, ID Network and ID Score are registered trademarks of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.