ID Analytics Introduces ID Network Attributes for Greater Insight into Identity Risk

SAN DIEGO, CA – ID Analytics, a leader in consumer risk management, announced today the launch of ID Network® Attributes, targeted consumer behavior insights that provide detailed, up-to-the-minute visibility into the risk of an identity or transaction. Available in both Fraud and Compliance & Verification bundles, ID Network Attributes provide companies with the critical information required to drive rule-based systems, enhance custom models and improve the accuracy and efficiency of manual reviews. The solution harnesses the same predictive insights behind ID Analytics’ other flagship risk management solutions that help organizations authenticate an identity, verify identity elements or determine a transaction’s relative risk for fraud.

Fraud experts in the wireless, bank and retail credit card, and small-merchant underwriting industries will use ID Network Attributes for Fraud to help them create custom, powerful fraud detection solutions. ID Network Attributes for Compliance & Verification offer risk managers new and innovative granular insights designed to resolve identity-related issues crucial to verification and compliance challenges.

ID Network Attributes deliver real-time insights directly from the ID Network®, one of the nation’s largest networks of cross-industry consumer behavioral data. ID Analytics’ ID Network is constantly updated, covering nearly 100 percent of the U.S. adult population and processing 45 million new identity element updates per day for an up-to-the-minute perspective on the risk of an identity or transaction in the marketplace. By delivering a real-time, cross-industry view into consumer risk, ID Network Attributes capture consumer behaviors missed by other technologies and provide organizations with insights that are highly predictive of the risk of identity-related fraud.

“As identity risk challenges continue to evolve, striking a balance between risk management and an excellent consumer experience has become a moving target,” said Garient Evans, director of Identity Risk Solutions, ID Analytics. “ID Network Attributes address this challenge, providing leading organizations with sophisticated data assets to effectively mitigate fraud, assess compliance, reduce friction and verify identities.”

ID Network Attributes is a hosted software solution that is easy to implement and provides unique value to new account acquisition and account management processes. The solution can receive requests and return attributes in real-time or in batch. ID Network Attributes examine a consumer’s identity elements, individually and in combination, across eight categories of behavior: confirmed negative behavior, demographics/mode of living, online profile, pattern, velocity, verification, relationship and validation.

Key ID Network Attributes benefits include:

  • Manual Review Enhancement— ID Network Attributes increase the effectiveness of a company’s manual review process by providing details into prospective fraud and compliance risk.
  • Rule-based Strategies— ID Network Attributes are used to improve fraud, compliance and verification scorecards, decision trees and workflow processing strategies.
  • Custom Model Input— ID Network Attributes deliver significant, incremental predictive performance as a model input.

“In today’s challenging credit environment, financial institutions need to assess not only the credit worthiness of applicants but also the risk of fraud at issuance and throughout their relationship,” said Jason Malo, research director, CEB TowerGroup. “Fraud management strategies must be informed by an understanding of identity at a level of granularity beyond the individual, to include the history of singular attributes they use to identify the person.”

ID Analytics will host a webinar to discuss best practices for fraud and compliance attributes on March 28 at 9:30 a.m. PT. Attendees will learn how companies can gain the comprehensive insight into identity risk needed to stay ahead of evolving identity risk threats while preserving a positive customer experience.


Companies with an interest in gaining insight into consumer identity information should contact

About ID Analytics, Inc.

ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network—one of the nation’s largest networks of cross-industry consumer behavioral data—with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc. Please visit us at

ID Analytics and ID Network are registered trademarks of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.