ID Analytics Appoints Eric Lindeen as Vice President of Marketing

Lindeen Brings More than 25 years of Marketing and Technical Experience to ID Analytics

SAN DIEGO, CALIF. –  ID Analytics, LLC, a leader in consumer risk management, today announced Eric Lindeen as the new vice president of marketing, reporting directly to ID Analytics CEO Scott Carter. Lindeen is responsible for the company’s overall marketing and communications strategy as well as its brand and demand generation programs. He will lead strategic marketing efforts to expand market presence and visibility around ID Analytics’ credit and identity risk solutions.

Lindeen brings more than 25 years of marketing and technology experience to his role, with expertise working directly with financial institutions as well as the financial services and lending markets. Prior to joining ID Analytics, he was vice president of solution marketing for Zoot Enterprises, where he helped lenders develop and deploy complex solutions for credit originations.

“ID Analytics provides unprecedented visibility into identity risk and creditworthiness for some of the best-known financial institutions in the world,” said Lindeen, “I am excited to be a part of the team delivering solutions to help companies make solid risk-based decisions that enhance revenue, reduce fraud, drive cost savings and protect consumers.”

Lindeen is a visible and credible thought leader in the financial services industry.  In addition to being quoted in a broad range of media outlets such as Huffington Post, Fox, and American Banker, Lindeen  has spoken and moderated sessions at numerous industry conferences, including Digital Banking Summit, NetFinance Interactive, Banking Analytics Symposium and Card Forum and Expo. He has also published relevant and insightful commentary in widely followed blog posts and contributed articles.

“Eric’s expertise will be extremely valuable as we help bring more visibility to the markets we serve,” said Scott Carter, CEO of ID Analytics. “His wealth of marketing and credit experience, as well as a deep understanding of the financial services industry, will help underscore the true value ID Analytics brings to our customers.”


About ID Analytics, LLC

ID Analytics is a leader in consumer risk management with patented analytics, proven expertise and real-time insight into consumer behavior. By combining proprietary data from the ID Network® — one of the nation’s largest networks of cross-industry consumer behavioral data—with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc. Please visit us at


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