by Carmel Maher

Carmel Maher

In 2015, ID Analytics released a report Millennials: High Risk or Untapped Opportunity which debunked the myth that millennials are less interested in traditional credit and financial services than previous generations.  The findings of the study indicated that millennials represent …

by Jason Heil

Jason Heil

In 2015, ID Analytics debunked the myth that millennials were less interested in traditional forms of credit by demonstrating that they were applying at higher rates for credit cards and auto loans than any other generation yet were more frequently …

by Patrick Reemts

Patrick Reemts

It’s that time of year when shoppers are out in full force, braving Black Friday crowds and losing work productivity on Cyber Monday. Once the holidays have passed, big sales beckon to those looking for even more deals. Retailers are …

by Patrick Reemts

Patrick Reemts

In 2015 ID Analytics released a whitepaper titled Millennials: High Risk or Untapped Opportunity, which debunked common myths regarding the millennial generation and consumer behavior. Recently, ID Analytics released a follow-up study examining the potential consequences of millennials’ credit …