In our previous blog we discussed the benefits of using alternative credit data to score thin-file and no-hit consumers, particularly the millennial generation. This is an excellent use case because according to the Consumer Financial Protection Bureau, there are approximately …

In 2015, ID Analytics debunked the myth that millennials were less interested in traditional forms of credit by demonstrating that they were applying at higher rates for credit cards and auto loans than any other generation yet were more frequently …

In today’s competitive marketplace, it is important to deliver innovative financial solutions that create opportunities for growth in lending and consumer spending. Many of the largest U.S. lenders who work with ID Analytics have been telling us that prescreen marketing …

In 2017 the auto industry experienced its first sales decline in seven years1 and auto experts forecast this trend will continue into 2018.2 There are several reasons sales have reached a plateau. People are holding on to their …

It can be difficult to capture the attention of the 21st century consumer—the average American is exposed to 4,000 to 10,000 brand messages per day.¹ In an increasingly competitive marketplace, enterprises must cast their nets wide to expand their …