id:a labs reveals important trends in consumer behavior by examining identity use to help organizations better manage both the risk and opportunity of an individual consumer. id:a labs is a multidisciplinary group of mathematicians, computer scientists, economists, financial experts, cognitive scientists and advisors from ID Analytics and other respected institutions.
id:a labs conducts research and analysis in the areas of identity fraud, credit risk, marketing and segmentation, authentication and identity proofing. The labs leverages the ID Network™, the nation’s first network of cross-industry consumer behavioral data. Backed by patented technology, world-class analytics, and the ID Network, id:a labs researches, analyzes and reports on developments in consumer behavior, identity- and credit-related issues, the regulatory landscape and innovations in analytics around modeling and machine learning.