The Science of Better Decision Making:
Personal Topology
By devising innovative solutions that combine identity activity with sophisticated pattern recognition techniques, ID Analytics has forged an identity-centric strategy based on three important differentiators.
One is an extensive, continuously updated network of identity-related information and events available only to us. Our proprietary ID Network® is the nation's only real-time, cross-industry compilation of identity information. We built the network from the ground up, gathering a constant stream of input from Fortune 100 companies. By contributing 360 billion aggregated data elements, two million reported frauds, and one billion consumer transactions, these leading organizations ensure the ID Network's real-time ability to deliver reliable, high-resolution visibility into how an identity behaves across industries over time.
The second component of this powerful identity-centric strategy is called Personal Topology™. Personal Topology is an abstract representation of the complete ID Network view of each individual's particular identity characteristics including connectedness to other individuals and their unique identity characteristics. This view of individual and collective identities and their relationship to each other provides unique visibility into the inherent risk characteristics that are extremely meaningful when making credit and risk decisions.
Finally, our portfolio of Advanced AnalyticsSM integrates and interprets Personal Topology in order to quantitatively evaluate millions of desirable and suspicious behaviors and relationships. Complex machine learning algorithms, rules, and optimization processes are used to assess such things as the authenticity of an online identity, an applicant's creditworthiness, or a consumer's exposure to identity theft.
Together, our ID Network, Personal Topology, and Advanced Analytics allow us to reveal unique identity visibility to our customers-in real-time. These capabilities provide a source of meaningful visibility and powers on-demand identity intelligence solutions for our customers.
Patents
- System and method for identity-based fraud detection through graph anomaly detection, United States Patent 7,562,814, July 21, 2009
- System and method for identity-based fraud detection, United States Patent 7,458,508, December 2, 2008
The combination of ID Network®, Personal Topology™ and Advanced AnalyticsSM enables decisions that drive revenue opportunities and cost savings. Through on-demand identity intelligence, businesses and government organizations can immediately reveal the unique opportunity of any individual and realize more potential from more customers.