ID Score®–Revenue:
Turn a Limited Credit History Into a Limitless Opportunity
- Avivah Litan, VP Distinguished Analyst for Gartner
ID Score®–Revenue delivers a unique perspective of creditworthiness which enables optimal customer management decisions. By combining alternative credit data with the depth and breadth of information in the ID Network®, the nation's only real-time, cross-industry compilation of identity information, ID Score–Revenue creates opportunities that result in increased revenues, penetration of new markets, and incremental return on marketing campaigns.
Innovative customer management strategies require the ability to dynamically modify approval criteria, offers, and cross-sell incentives in real-time, at the point of customer interaction. ID Score–Revenue supports these strategies by gleaning insight from alternative credit information that is not reported to credit bureaus. For individuals with established credit histories, ID Score–Revenue may be used to fine-tune credit decisioning processes and customer acquisition policies. Alternatively, ID Score–Revenue may be used as the primary credit score for individuals with little or no credit history.
ID Score–Revenue enables you to find new, profitable customers from untapped markets while maximizing the value of existing customer relationships. By integrating ID Score–Revenue with existing acquisition and cross-sell processes you can make more informed decisions based on unique visibility of creditworthiness and identity intelligence.
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