ID Analytics for Authentication: The Strength of Network Based Authentication
ID Analytics for Authentication™ is a network based authentication solution that injects on-demand identity solutions into online and call center interactions. Based on a real time, high-resolution view of identity risk, ID Analytics for Authentication accurately separates legitimate and suspicious identities in order to minimize customer friction and abandonment during the authentication process.
As a network based solution, ID Analytics for Authentication can reduce the cost of a consumer authentication session by up to 50%. This cost-effective approach delivers identity proofing, or the validation of an identity, to critical business processes including account origination, password resets, profile changes, credential issuance, and high-risk transactions.
Identity proofing is especially critical prior to the issuance of credentials such as passwords, tokens, credit cards, or government issued documents. While credentials are often authenticated prior to each use, the identity associated with the credential is only authenticated once – during the initial proofing process.
In cases where the risk of identity fraud is high, ID Analytics for Authentication dynamically generates personally relevant questions that cannot be answered by simply examining public records or credit reports. By leveraging real time data in the ID Network®, ID Analytics for Authentication delivers questions that are top of mind for legitimate individuals and very difficult for someone perpetrating identity fraud to guess correctly.
By combining personal identity information with unique online identity elements, ID Analytics for Authentication clarifies the complex information patterns that make up an individual identity. In fact, the same online identity elements that render third-party data verification tools ineffective actually increase the effectiveness ID Analytics for Authentication in detecting synthetic and stolen identities in real time.