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The Business of Identity Intelligence

ID Analytics gives you unprecedented visibility into individual identities so you can drive new revenue opportunities, reduce financial losses, and comply with relevant federal regulations. ID Analytics pioneered the concept of identity intelligence which enables businesses to realize more potential from more customers while protecting consumers from the detrimental impact of identity theft.

Through on-demand identity intelligence, our solutions help the top U.S. communication and financial service companies, as well as major retailers, government agencies and healthcare insurers address top-of-mind business challenges including:

  1. Identity Risk Management - The industry's most accurate identity risk analytics deliver real-time visibility into individual identities across any point of customer contact including online, call centers, mail, and in-store interactions.

    Our identity risk solutions have been proven 3X more accurate than the leading credit bureau technology. This equates to the elimination of millions of dollars in fraud losses while preserving a positive consumer experience for legitimate individuals.

  2. Compliance and Authentication - The recently published Red Flag Rules mandate that companies "document and maintain a program designed to protect the lender and their customers against identity fraud." As a result of strong performance, breadth of coverage, and ease of implementation, ID Analytics solutions are a core component of Red Flag programs at Fortune 100 companies.

    For industries needing identity confirmation across the broad spectrum of consumer interactions, our cost-effective authentication solutions minimize customer friction and abandonments by leveraging unique, proprietary data from the ID Network®, the nation's only real-time, cross-industry compilation of identity information.

  3. Customer Management - On-demand identity intelligence supports more accurate business decisions throughout the customer lifecycle including customer acquisition and retention.

    Innovative customer acquisition strategies rely on ID Analytics to gain a unique identity-centric perspective of creditworthiness - this is particularly valuable for individuals lacking a robust credit history. The results have been proven to identify new revenue opportunities while increasing the effectiveness of marketing campaigns.

    The public concern and awareness surrounding identity-related crime has created an opportunity to enhance consumer satisfaction and retention programs. By protecting individuals from the detrimental impact of identity theft, and certifying that their personal information has not been misused, your business can increase consumer confidence and protect the reputation of your brand.

ID Analytics is committed to understanding the complex information patterns that make up individual identities in order to drive more accurate business decisions. Personal Topology™ and Advanced AnalyticsSM provide a source of meaningful visibility and powers on-demand identity intelligence solutions for our customers.