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The Business of Identity Intelligence

ID Analytics gives you unprecedented visibility into individual identities so you can drive new revenue opportunities, reduce financial losses, and comply with relevant federal regulations. ID Analytics pioneered the concept of identity intelligence which enables businesses to realize more potential from more customers while protecting consumers from the detrimental impact of identity theft.

Through on-demand identity intelligence, our solutions help the top U.S. communication and financial service companies, as well as major retailers, government agencies and healthcare insurers address top-of-mind business challenges including:

  1. Identity Risk Management - The industry's most accurate identity risk analytics deliver real-time visibility into individual identities across any point of customer contact including online, call centers, mail, and in-store interactions.

    Our identity risk solutions have been proven 3X more accurate than the leading credit bureau technology. This equates to the elimination of millions of dollars in fraud losses while preserving a positive consumer experience for legitimate individuals.

  2. Compliance and Authentication - Red Flag Rules mandate that companies "document and maintain a program designed to protect the lender and their customers against identity fraud." As a result of strong performance, breadth of coverage, and ease of implementation, ID Analytics solutions are a core component of Red Flag programs at Fortune 100 companies.

    For industries needing identity confirmation across the broad spectrum of consumer interactions, our cost-effective authentication solutions minimize customer friction and abandonments by leveraging unique, proprietary data from the ID Network®, the nation's only real-time, cross-industry compilation of identity information.

  3. Credit Analytics - Innovative usage of analytics allows ID Analytics to gain a unique identity-centric perspective of creditworthiness. ID Analytics improves traditional credit decisioning by gleaning insight from information that is not being captured in today’s credit model–the stability of an individual. This insight can be used in combination with legacy credit scores to provide an incremental perspective of risk.

    This is accomplished by applying proprietary analytics to data that is not typically included in a credit report. ID Analytics delivers a unique perspective of risk based on proprietary Advanced AnalyticsSM and the ID Network®. This approach supports responsible growth within emerging consumer segments, allows dynamic credit line adjustments and determining cross-sell offers in a cost-effective way to sharpen and improve credit risk management practices across the entire credit spectrum.

ID Analytics is committed to understanding the complex information patterns that make up individual identities in order to drive more accurate business decisions. Personal Topology™ and Advanced AnalyticsSM provide a source of meaningful visibility and powers on-demand identity intelligence solutions for our customers.