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ID Analytics Announces ID Analytics for Data Defense to Help Organizations Determine Whether a Data Breach has Caused Identity Theft or Related Harm

Services Protect and Prepare Organizations in the Event of a Data Breach — without Requiring Consumer Action

SAN DIEGO, CA, March 7, 2007 — ID Analytics, Inc., the Identity Risk Management company, today announced the availability of ID Analytics for Data Defense™ for enterprises. This is the only solution on the market that can determine with a high degree of accuracy whether a data breach is truly a source of identity theft or related harm. As a result, more and more organizations include ID Analytics for Data Defense in their breach response plan. In addition, the Office of Management and Budget (OMB) recommends breach analysis as a preferred solution for federal agencies after large data breaches. Congress also recently passed legislation authorizing data breach analysis as part of a standard suite of responses the Department of Veterans Affairs should deploy following a data breach.

"If your organization stores any sensitive personal information on consumers, preparing for a breach is essential," said Mike Cook, ID Analytics' chief operating officer and co-founder. "The affordability of our ID Analytics for Data Defense combined with the ability to determine whether a data breach is truly a source of identity theft, make it an ideal solution for organizations that experience a breach and have to map out next steps in a timely and effective manner."

ID Analytics for Data Defense analyze compromised identities within ID Analytics ID Network^®, a continually updated cross-industry identity fraud prevention system of three billion identity elements. If misuse of identity information indicative of identity fraud is detected within the ID Network, ID Analytics provides a list of affected individuals to the organization so that it can deliver victim assistance directly to those who need it. Unlike other solutions on the market, ID Analytics for Data Defense covers the entire affected population and no consumer action is required to be protected.

Sophisticated analytics working within the ID Network enable ID Analytics to examine how identities behave across organizations, pinpointing suspicious behavior. By observing connections across identity-related events- for example, the opening of new accounts or credit cards after the date of the data breach -ID Analytics is able to quickly identify the source and the location of criminal misuse. For example, if two previously unrelated individuals affected by the same breach appear to suddenly live at the same address or share the same phone number, it would be uncovered in the analysis. ID Analytics is the only company able to distinguish between identity theft linked to a breach and identity theft resulting from some other cause.

"The President's Task Force on Identity Theft has noted that every year about 3.6 percent of the adult population reports being a victim of some form of identity theft," said Cook. "That means 3.6 percent of data breach victims will suffer identity theft unrelated to the data breach. Without ID Analytics for Data Defense from ID Analytics, organizations will end up paying identity theft remediation costs where they actually bear no responsibility. By using our ID Analytics for Data Defense, these same organizations can determine which of their constituents were victimized by identity theft directly related to the breached information, allowing them to provide the needed assistance and protection."

Once ID Analytics receives a file of the breached data from an organization, it compares the data in the file against the ID Network, consequently issuing either certification that no misuse has been found, or, issuing a harm report with details on the affected individuals. As part of its ID Analytics for Data Defense, ID Analytics is also able to assist with prompt notification to data breach victims and can offer victim assistance to any individuals suffering from identity theft as a result of the breach. ID Analytics also actively monitors the compromised personal information for misuse for a period of one or two years as determined by the organization.

For more information about ID Analytics for Data Defense or to obtain tips for effectively addressing a data breach, please email marketinginfo@idanalytics.com.

About ID Analytics, Inc.

ID Analytics, Inc., the Identity Risk Management company, owns and operates the ID Network^®, the nation's only real-time, cross-industry source for indentity information. ID Analytics' clients, which are also ID Network Members, span the financial services, telecommunications, e-commerce, healthcare, utility, retail, government, and consumer sectors. With an exclusive focus on stopping identity fraud, ID Analytics has built proprietary pattern recognition technology within the ID Network to find suspicious behavior patterns across multiple organizations and industries. As a result, ID Network Members lead their industries in preventing identity fraud, protecting consumers, and improving the consumer experience. ID Analytics is host of Identity 2007, the sixth annual Identity Risk Management conference Sept. 17-20. With headquarters in San Diego, Calif., ID Analytics has offices in the US and UK.

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.