News Releases

ID Analytics Appoints Industry Expert Larry McIntosh as Chief Marketing Officer

SAN DIEGO, CA, November 7, 2006 – ID Analytics, Inc., the Identity Risk Management company, today announced that Larry McIntosh has joined the Company as the chief marketing officer. McIntosh has almost 30 years of experience in marketing and branding, most recently in the information security industry.

Prior to ID Analytics, McIntosh was the senior vice president of worldwide corporate marketing at McAfee, Inc. where he leveraged McAfee's capabilities and domain expertise to help position the company as the leader in security risk management. Before McAfee, McIntosh served as chief marketing officer of Foundstone, Inc. (acquired by McAfee in 2004) where he successfully assisted in the transition of a well-respected private security company into a worldwide leader in vulnerability management software and services. Previously, at HNC Software (now Fair Isaac Corporation), McIntosh was responsible for corporate marketing where he helped evolve the company from a niche, custom analytics provider to a leading enterprise analytic software company.

"We are thrilled to have Larry join our team during such a fast-growth phase of the company. Larry's extensive strategic marketing experience coupled with his background in information security will help us strengthen our presence in the markets we currently serve and extend our brand and capabilities into new markets looking to prevent identity fraud," said Bruce Hansen, chairman and CEO of ID Analytics. "Larry will oversee all corporate and product marketing initiatives, and will help position ID Analytics for the future."

McIntosh has held senior-level branding and advertising positions at such well-known companies as CBS Storerunner Network, Inc., Frito-Lay Inc. and Pepsi-Cola International. At Frito-Lay, Inc., he was vice president of branding and advertising, where he was charged with developing advertising campaigns, a new brand identity system, promotions and other relevant communications initiatives. As vice president of advertising at Pepsi-Cola International, McIntosh was responsible for managing the company's brand outside of North America. In addition to growing the brands internationally from $2 billion to nearly $5 billion, he negotiated all celebrity endorsements and was the principal driver behind the transformation of Pepsi to "blue."

"ID Analytics has an excellent reputation throughout the financial services and telecom sectors," said Larry McIntosh, chief marketing officer. "I'm looking forward to leveraging my experience and the success the company has already achieved to drive more brand and shareholder value and recognition in the marketplace."

McIntosh has received numerous industry accolades including Gold and Silver Effie Awards, the Roger Enrico Marketing Innovation Award and Pepsi-Cola International "High Performance Leadership" honors. McIntosh also serves as a board member of the Andre Agassi Charitable Foundation for assisting underprivileged, abused and abandoned children.

About ID Analytics, Inc.
ID Analytics, Inc., the Identity Risk Management company, owns and operates the ID Network^®, the nation's only real-time, cross-industry source for indentity information. ID Analytics' clients, which are also ID Network members, span the financial services, telecommunications, e-commerce, healthcare, utility, retail, government, and consumer sectors. With an exclusive focus on stopping identity fraud, ID Analytics has built proprietary pattern recognition technology within the ID Network to find suspicious behavior patterns across multiple organizations and industries. As a result, ID Network members lead their industries in preventing identity fraud, protecting consumers, and improving the consumer experience. ID Analytics is host of Identity 2006, the fifth annual Identity Risk Management conference Sept. 18-21. With headquarters in San Diego, Calif., ID Analytics has offices in the US and UK.

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.