Seasoned Management Team
Larry McIntosh most recently served as the company's chief marketing officer, responsible for leading the company's corporate strategy. In this role, he oversaw product management, marketing, privacy and government relations, and the company's successful entry into new markets including credit risk, authentication and compliance, and consumer identity protection. He also played a key role in the recent acquisition of ID Analytics by LifeLock, Inc., the leading provider of consumer identity theft protection.
McIntosh has over 30 years of marketing, management, and relevant industry experience. Most recently, McIntosh was the Senior Vice President of Worldwide Corporate Marketing at McAfee, where he leveraged McAfee's capabilities and domain expertise to position the company as the leader in security risk management. Prior to McAfee, McIntosh served as Chief Marketing Officer of Foundstone, Inc. (acquired by McAfee in 2004) and Group Director, Corporate Marketing at HNC Software (now Fair Isaac).
McIntosh has held senior-level positions at several well-known companies, including CBS Storerunner Network, Inc., Frito-Lay Inc., and Pepsi-Cola International.
- BA, Hope College
Peter Boyes, ID Analytics' Chief Operating Officer and Chief Financial Officer, has a proven track record with successfully managing finance and accounting organizations, sales operations, business development and corporate development initiatives. He has held similar roles with venture-backed technology companies, investment banks and investment management firms. Boyes’ background includes day-to-day management of accounting and finance departments, development of merger and acquisition strategies and capital raising for both private and public companies. At ID Analytics, he oversees the accounting and finance organizations, sales operations and corporate development.
As a strategic finance executive, Boyes was most recently with Avondale Partners, LLC as Managing Director and Co-Head Technology Investment Banking. He joined Avondale as the result of a merger with Trumpet Partners, LLC where Boyes was one of three initial partners to start the boutique merger and acquisition advisory firm. Boyes has managed the completion of over $1 billion in finance and merger and acquisition advisory assignments.
Prior to Trumpet Partners, Boyes was Vice President Business Development and CFO at Mohomine, Inc. where he successfully assisted in raising close to $10M in venture capital funding. He also served as Vice President, Investment Banking at Volpe Brown Whelan and Company, LLC responsible for managing the merger and acquisition and corporate finance groups. Boyes started his career at Coopers & Lybrand, LLP as a Senior Associate in the Financial Advisory Services group. He was a Certified Public Accountant and holds NASD certifications.
- BA, University of Southern California
- MBA, University of Southern California
Dr. Stephen Coggeshall is ID Analytics' Chief Analytics and Science Officer. Coggeshall has worked closely with ID Analytics and its executives since its inception and was instrumental in building the company's initial technical team and roadmap. In 2002, Coggeshall was co-founder and CEO of the analytics consulting company Los Alamos Computational Group which worked primarily with Morgan Stanley. Coggeshall has spent his 20-plus year career leading scientists to build practical solutions to difficult business problems using advanced analytics. He joined Morgan Stanley as an Executive Director, working in the areas of asset allocation, portfolio analysis, stock selection, proprietary derivatives trading and behavioral forecasts of investors and financial advisors.
Prior to Los Alamos Computational Group, Coggeshall was Group Vice President of the technology development organization at HNC Software. Until that time, Coggeshall was co-founder of CASA where he managed a group doing consumer behavioral and portfolio modeling and analysis (CASA was purchased in 2000 by HNC Software). Experience prior to CASA includes work in machine learning and adaptive computation; during this time Coggeshall led teams working with Citicorp, MasterCard and the Internal Revenue Service building applied solutions using advanced mathematical algorithms. He also spent 11 years at the Los Alamos National Laboratory in the field of laser fusion. Recognized throughout the industry for his work, Coggeshall received a Lifetime Achievement award from the San Diego Business Journal in 2012. Coggeshall co-authored the book entitled, "Foundations of Predictive Analytics." He is a frequent presenter and his research has appeared in national news media such as the Wall Street Journal, TIME Magazine, and the Today Show.
- BA, Southern Illinois University at Edwardsville
- BS, Southern Illinois University at Edwardsville
- MA, University of Illinois
- MS, University of Illinois
- PhD, University of Illinois
Colin Matthews has over 20 years of leadership experience in technology companies ranging from pre-funded start-ups to global corporations across a variety of industries. As Chief Client Officer, Matthews is charged with ensuring client success with ID Analytics’ solutions, advancing the company’s growth strategy, and expanding its presence in U.S. markets.
Recently at ID Analytics, Matthews overhauled the company's Channel Development strategy and expanded the partnering organization’s scope, extending the company's reach into new vertical industries. Before joining ID Analytics, he led Global Account Management and Channel Sales at Yodlee, the SaaS leader in online personal finance management. While overseeing more than $50 million in recurring revenue from global accounts with top retail banks, online brokerages and financial portals, Matthews delivered sequential years of double-digit growth.
Prior to Yodlee, Matthews led Strategic Alliances and then North America Sales teams for FICO’s Scoring Division. Responsible for over $100 million in annual revenue, he led distribution of their industry-leading FICO credit risk solutions to top financial institutions. Other career highlights include delivering the commercial fuel industry’s first real-time online private trading exchange for British Petroleum while leading strategic client engagements and Channel Development for Kleiner Perkins eCommerce start-up, Asera. Matthews began his technology career at Nortel Networks where he managed a global program to provide a unified client interface after Nortel’s $9 billion acquisition of Bay Networks.
- Bachelor of Science, Industrial Engineering – Dalhousie University, Halifax, Nova Scotia
George Gelly is ID Analytics’ Chief Product Officer. With more than 30 years of experience in technology and service products delivery, Gelly most recently served as a Director at Intuit in both the Consumer and Health Groups. While at Intuit, he was responsible for the successful creation of several new consumer software products, using “lean” delivery techniques and real-time data analytics. In addition, he was responsible for driving the successful transition of Intuit’s flagship Consumer Group product, TurboTax, from a desktop product to a Software-as-a-Service offering. At Intuit’s Health Group, George also drove the creation of several new large dataset products for the Consumer Health market.
Gelly has held senior leadership positions in several well-known companies, including UnitedHealth Group, Xerox, Staples and KPMG. He has focused his career on gaining expertise in team leadership, business strategy, technology, product visioning and delivery.
- BS, Georgia Institute of Technology
Moudy Elbayadi joined ID Analytics in June, 2013. As the Senior Vice President of Operations, Elbayadi is accountable for the overall strategic direction and execution of information technology infrastructure, service delivery, architecture, as well as data centers, networks and information security. In addition, Elbayadi is responsible for delivering a great customer experience through the office of customer care and client support
As a recognized thought leader in the practical application of technology in solving business needs, Elbayadi is most passionate about helping technology companies compete on the web and delivering great customer experiences. Besides supporting large-scale web operations (i.e. 100+ million users), Elbayadi has become skilled at finding, developing and retaining great technical talent that enable IT transformation. Evoking excellence in others, building high performing teams and creating a great place to work form the principles he strives to apply each day.
Over the past 17 years, Elbayadi has held both technical and business positions in his career including service in banking and finance, legal, and large technology companies. Prior to joining ID Analytics, Elbayadi held various leadership positions at the ACTIVE Network, Intuit, and IndyMac Bank. Most recently he served as the Vice President of Global Technology operations at the Active Network, where he helped lead a large IT transformation that included consolidating over 20 data centers, acquisitions and integration, and developing a next-gen hosting platform.
- B.A., Westmont College
- MBA, University of Redlands
- MA, Organizational Leadership, Chapman University
- PhD (dissertation, 2014), Antioch University
As Vice President of Engineering, Steve Dyrdahl has 15 years of experience building and maintaining large scale software and database systems that support high-volume, low-latency B2B products and services. Dyrdahl was instrumental in building ID Analytics’ fundamental infrastructure that is still used today. Originally from Montana where he worked on a ranch and owned his own residential construction business, Dyrdahl is known for providing both technical leadership for his teams and strategic vision for the organization.
In his current role, he is responsible for a multimillion dollar budget which includes a large, dynamic team of software and quality testing engineers and offshore vendor operations. He has driven dramatic improvements to development methodology, test automation, financial system performance and data management throughout his tenure.
Dyrdahl’s past experience includes senior software engineering work at Hire.com, focusing on automated real-time web mining agents. Prior to Hire.com, he designed the database infrastructure for a patent management system at Reticular Systems.
- MS, Montana State University
- BA, Montana State University
- Executive Perspective for Scientists & Engineers, University of California, San Diego
- Leadership and Management Program, University of California, San Diego
Laura Trotter joined ID Analytics in May 2013 as the Vice President of Marketing. With more than 15 years of experience leading teams in fast-paced, high-growth B2B and B2C organizations, Trotter is responsible for the company’s corporate marketing strategy and execution.
Prior to joining ID Analytics, Trotter led the integrated marketing, corporate communications and marketing operations team for Illumina, the leading developer, manufacturer and marketer of life sciences systems used for genetic analysis. Prior to Illumina, she held a variety of global marketing leadership positions during her 10 year tenure at Qualcomm, Inc.
Previously, Trotter held marketing positions at several Fortune 500 companies including Motorola, Nokia, Eli Lilly & Company, and IBM.
- BS, Moore School of Business, University of South Carolina