Chief Executive Officer
Larry McIntosh was named CEO of ID Analytics in June of 2012. McIntosh, who has over 30 years of marketing, management, and relevant industry experience most recently served as the company’s Chief Marketing Officer, responsible for leading the company’s corporate strategy. In this role, he oversaw product management, marketing, privacy and government relations, and the company’s successful entry into new markets including credit risk, authentication and compliance, and consumer identity protection. He also played a key role in the recent acquisition of ID Analytics by LifeLock, Inc., the leading provider of consumer identity theft protection.
Prior to joining ID Analytics, McIntosh was the Senior Vice President of Worldwide Corporate Marketing at McAfee, where he leveraged McAfee’s capabilities and domain expertise to position the company as the leader in security risk management and previously served as Chief Marketing Officer of Foundstone, Inc. (acquired by McAfee in 2004) and Group Director, Corporate Marketing at HNC Software (now Fair Isaac).
McIntosh has held senior-level positions at several well-known companies, including CBS Storerunner Network, Inc., Frito-Lay Inc., and Pepsi-Cola International.
- BA, Hope College
Chief Operating Officer
Scott Carter joined ID Analytics as Chief Operating Officer in October 2014. Carter brings more than 20 years of executive leadership experience to his role, with expertise in data, software and decision technologies for the financial services industry and adjacent markets. Carter has served as senior vice president at Experian, where he was responsible for analytics and fraud solutions globally and led their go-to-market efforts for the North America region. Prior to joining ID Analytics, Carter was chief marketing officer for mobile imaging software solutions provider Mitek, where he managed all aspects of marketing, product development, corporate growth and strategy. Carter has also held senior-level marketing and operations roles at Fair Isaac Corporation (now FICO) and First Union (now part of Wells Fargo). Early in his career, he held a variety of leadership roles in operations, risk management, marketing and analytics at Associates First Capital Corporation, Advanta and American Express Centurion Bank.
- BA, University of Delaware
- MBA, University of Delaware, Lerner College of Business and Economics
Chief Analytics and Science Officer
Dr. Stephen Coggeshall is ID Analytics’ Chief Analytics and Science Officer. Coggeshall has worked closely with ID Analytics and its executive team since the company’s inception, and has been instrumental in building the company’s initial technical team and product roadmap. Coggeshall has spent his 20-plus year career leading scientists to build practical solutions to difficult business problems using advanced analytics. Prior to joining ID Analytics, Coggeshall served as an Executive Director at Morgan Stanley, working in the areas of asset allocation, portfolio analysis, stock selection, proprietary derivatives trading and behavioral forecasts of investors and financial advisors, and was co-founder and CEO of the analytics consulting company Los Alamos Computational Group, which worked primarily with Morgan Stanley.
Before establishing the Los Alamos Computational Group, Coggeshall served as Group Vice President of the technology development organization at HNC Software. Coggeshall was also a co-founder of the Center for Adaptive Systems Applications (CASA), where he managed a group performing consumer behavioral and portfolio modeling and analysis (CASA was purchased by HNC Software in 2000). Coggeshall’s experience prior to CASA includes work in machine learning and adaptive computation; leading teams working with Citicorp, MasterCard and the Internal Revenue Service building applied solutions using advanced mathematical algorithms. He also spent 11 years at the Los Alamos National Laboratory in the field of laser fusion. Recognized throughout the industry for his work, in 2012 Coggeshall received a Lifetime Achievement award from the San Diego Business Journal. A frequent presenter, Coggeshall co-authored “Foundations of Predictive Analytics” and his research has appeared in national news media such as the Wall Street Journal, TIME Magazine, and the Today Show.
- PhD, University of Illinois
- MS, University of Illinois
- MA, University of Illinois
- BS, Southern Illinois University at Edwardsville
- BA, Southern Illinois University at Edwardsville
Chief Information Officer
Moudy Elbayadi, PhD joined ID Analytics in June, 2013. As the Chief Information Officer, Elbayadi is accountable for the overall strategic direction and execution of information technology infrastructure, service delivery, architecture, as well as data centers, networks and information security.
A recognized thought leader in the practical application of technology to solve business needs, Elbayadi is passionate about delivering great customer experiences and helping technology companies compete on the web. In addition to supporting large-scale web operations (100+ million users), Elbayadi is skilled at finding, developing and retaining great technical talent to enable IT transformation. Evoking excellence in others, building high performing teams and creating a great place to work form the principles he strives to apply each day.
Over the past 18 years, Elbayadi has held both technical and business positions including service in banking and finance, legal, and large technology companies. Prior to joining ID Analytics, Elbayadi held various leadership positions at the ACTIVE Network, Intuit, Inc., and IndyMac Bank. Most recently he served as the Vice President of global technology operations at the Active Network, where he helped lead a large IT transformation that included consolidating over 20 data centers, acquisitions and integration, and developing a next-gen hosting platform.
- PhD, Antioch University
- MA, Chapman University
- MBA, University of Redlands
- BA, Westmont College
Chief Revenue Officer
Daniel Rawlings joined ID Analytics as Chief Revenue Officer in May 2014. Rawlings oversees all revenue generation and customer management functions at ID Analytics and is responsible for enhancing corporate strategy to help meet both near-term and long-term revenue goals.
Rawlings brings more than two decades of sales and executive management leadership to ID Analytics. Prior to joining the company, Rawlings was Chief Strategy Officer and Chief Revenue Officer at Smith Micro Software, where he was responsible for all revenue streams, customer management and strategy functions. Prior to Smith Micro, Rawlings served as Vice President and General Manager of Oracle’s enterprise risk management applications portfolio, where he managed go-to-market strategy and revenue generation for North America, following Oracle’s acquisition of LogicalApps in early 2008. As Executive Vice President of worldwide sales and field operations at LogicalApps, Rawlings was responsible for all market-facing organizations, revenue streams, solution delivery and customer support functions.
- BA, Azusa Pacific University
General Counsel/Privacy Officer
Karen McGee is the General Counsel and Privacy Officer at ID Analytics. With more than 15 years of experience, McGee manages the legal, compliance and regulatory affairs for the company. Previously, McGee was Associate General Counsel at LifeLock, Inc. At LifeLock, McGee was responsible for compliance, intellectual property, information security and infrastructure technology. In her current role, McGee continues to support LifeLock, with a focus on data privacy, cybersecurity and records and information management.
Prior to joining LifeLock, McGee was Associate General Counsel at American President Lines (APL Limited), a global transportation and logistics company, for more than a decade where she provided legal support to the company’s technology organization, e-commerce and logistics divisions, international intellectual property protection, and successfully initiated, then led, the organization’s first global data protection program. McGee spent several years training APL staff in the Middle East, Asia, Europe and the Americas on compliance and ethics with emphasis on the Foreign Corrupt Practices Act and the United Kingdom’s Bribery Act of 2010.
Karen is a Certified International Privacy Professional and studied with the American Institute of Foreign Study in London.
- JD, University of San Francisco School of Law
- BA, University of California at Berkeley
Vice President, Engineering
As Vice President of Engineering, Steve Dyrdahl has 15 years of experience building and maintaining large scale software and database systems that support high-volume, low-latency B2B products and services. Dyrdahl was instrumental in building ID Analytics’ fundamental infrastructure, still in use today. He is known for providing both technical leadership for his teams, and strategic vision for the organization. In his current role, Dyrdahl is responsible for a multimillion dollar budget which includes a large, dynamic team of software and quality testing engineers and offshore vendor operations. He has driven dramatic improvements to development methodology, test automation, financial system performance and data management throughout his tenure.
Dyrdahl’s past experience includes senior software engineering work at Hire.com, where he focused on automated real-time web mining agents. Prior to Hire.com, he designed the database infrastructure for a patent management system at Reticular Systems. Originally from Montana, Dyrdahl worked on a ranch and owned his own residential construction business.
- MS, Montana State University
- BA, Montana State University
Vice President, Marketing
Laura Trotter joined ID Analytics in May 2013 as the Vice President of Marketing. With more than 15 years of experience leading teams in fast-paced, high-growth B2B and B2C organizations, Trotter is responsible for the company’s marketing strategy and execution.
Prior to joining ID Analytics, Trotter led the integrated marketing, corporate communications and marketing operations team for Illumina, the leading developer, manufacturer and marketer of life sciences systems used for genetic analysis. Prior to Illumina, she held a variety of global marketing leadership positions during her 12 year tenure at Qualcomm, Inc.
Previously, Trotter held marketing positions at several Fortune 500 companies including Motorola (now part of Google), Nokia (now part of Microsoft), Eli Lilly & Company, and IBM.
- BS, Moore School of Business, University of South Carolina