Seasoned Management Team
ID Analytics' success in the field of identity intelligence stems from our management team's multidisciplinary experience. With backgrounds in analytics, computer science, financial services, telecommunications, marketing, and brokerage, our experts transform corporate challenges and scientific advances into uniquely relevant and highly effective solutions for a wide range of industries.
Bruce Hansen co-founded ID Analytics in March 2002, bringing almost two decades of experience leading companies in the financial services and analytic software markets. Prior to founding ID Analytics, Hansen was President of HNC Software Inc., a $1 billion global provider of analytic software for financial services, telecommunications and healthcare firms to reduce fraud and credit risk. HNC was acquired by Fair Isaac in 2002.
Prior to HNC, Hansen was CEO of the Center for Adaptive Systems Applications (CASA) Inc., a privately-held advanced analytics company that developed analytic software and services for risk, operations and marketing applications within the financial services industry. CASA was acquired by HNC in 2000. Hansen's previous experience also includes executive roles at Citicorp (now CitiGroup), Automatic Data Processing, Inc. (ADP) and Chase Manhattan Bank (now JP Morgan Chase).
Recognized throughout the industry for his work and leadership, Hansen was named the Ernst &Young's 2007 Entrepreneur of the Year for San Diego in the Emerging Growth category and named the Los Alamos National Laboratory's Entrepreneur of the Year in 1998.
Hansen is also a member of the Board of Directors for the San Diego Software Industry Council and the San Diego American Electronics Association (AeA) Technology Board.
- BA, Harvard University
- MBA, University of Chicago
Peter Boyes
Vice President, Finance, ID Analytics, Inc.
Peter Boyes joined ID Analytics, Inc. in 2009 as Vice President, Finance bringing to the company a proven track record with successfully managing corporate finance operations. He has held similar roles with venture-backed technology companies, investment banks and investment management firms. His background includes day-to-day management of finance organizations, development of merger and acquisition strategies, and capital management. At ID Analytics, he oversees the finance and legal organizations.
As a strategic finance executive, Boyes was most recently with Avondale Partners, LLC as Managing Director and Co-Head Technology Investment Banking. He joined Avondale as the result of a merger with Trumpet Partners, LLC where Boyes was one of three initial partners to start the boutique merger and acquisition advisory firm. Boyes has managed the completion of over $1 billion in finance and merger and acquisition advisory assignments.
Prior to Trumpet Partners, Boyes was Vice President Business Development and CFO at Mohomine, Inc. where he successfully assisted in raising close to $10M in venture capital funding. He also served as Vice President, Investment Banking at Volpe Brown Whelan and Company, LLC responsible for managing the merger and acquisition and corporate finance groups. Boyes started his career at Coopers & Lybrand, LLP as a Senior Associate in the Financial Advisory Services group. He was a Certified Public Accountant and holds NASD certifications.
- BA, University of Southern California
- MBA, University of Southern California
Stephen Coggeshall
Chief Technology Officer
Dr. Stephen Coggeshall is the company's Chief Technology Officer. Coggeshall has worked closely with ID Analytics and its executives since its inception and was instrumental in building the company's initial technical team and roadmap. In 2002, Coggeshall was co-founder and CEO of the analytics consulting company Los Alamos Computational Group which worked primarily with Morgan Stanley. Coggeshall has spent his 20-plus year career leading scientists to build practical solutions to difficult business problems using advanced analytics. He joined Morgan Stanley as an Executive Director, working in the areas of asset allocation, portfolio analysis, stock selection, proprietary derivatives trading and behavioral forecasts of investors and financial advisors.
Prior to Los Alamos Computational Group, Coggeshall was Group Vice President of the technology development organization at HNC Software. Until that time, Coggeshall was co-founder of CASA where he managed a group doing consumer behavioral and portfolio modeling and analysis (CASA was purchased in 2000 by HNC Software). Experience prior to CASA includes work in machine learning and adaptive computation; during this time Coggeshall led teams working with Citicorp, MasterCard and the Internal Revenue Service building applied solutions using advanced mathematical algorithms. He also spent 11 years at the Los Alamos National Laboratory in the field of laser fusion. Recognized throughout the industry for his work, Coggeshall was named a Technology Executive of the Year by the San Diego Business Journal in 2008.
- BA, Southern Illinois University at Edwardsville
- BS, Southern Illinois University at Edwardsville
- MA, University of Illinois
- MS, University of Illinois
- PhD, University of Illinois
Mike Cook co-founded ID Analytics in March 2002. Cook has spent more than 20 years in risk and fraud-related roles and half of that time in senior executive positions at various companies. Since joining the company, Cook has conducted extensive research on the methods and schemes of fraudsters, resulting in the development of industry-standard solutions that combat the most difficult-to-detect types of identity fraud. Frequently quoted in the media, Cook has authored the National Fraud Ring Analysis, the first National Data Breach Analysis and is invited to present at a variety of events throughout the financial services market. Previous to his role at ID Analytics, Cook was Vice President of Business Development at Evoke Software, a data profiling software company and founder of an information services company focused on the reduction of fraud and credit risk over the Internet.
Prior to Evoke, Cook was Senior Vice President of Data Operations for Experian, where he ran the National Consumer Assistance Center as well as the National Database Management and Profile Maintenance groups. Cook's other roles at Experian included leadership of all of Experian's online product development, product management, distribution and data acquisitions efforts.
Before Experian, Cook was Senior Vice President of Product Development and Management for First Data Corporation's newly acquired Innovis business unit, formerly Consumer Credit Associates (CCA). He was also a founding member of CCA, commonly known as the fourth credit bureau, before taking part in the sale of that business to FDC. For five years, Cook was also a Director for American Express' Risk Management organization within its Charge Card division. Cook received the Telecommunication Risk Management Association (TRMA) 2006 President's Award for being the best presenter at their 2005 conferences.
- BA, Texas State University
Larry McIntosh
Chief Marketing Officer
Larry McIntosh is the company's Chief Marketing Officer and oversees all product, marketing, channel sales, and government affairs initiatives. McIntosh has over 30 years of marketing, branding and relevant industry experience. Most recently, McIntosh was the Senior Vice President of Worldwide Corporate Marketing at McAfee, where he leveraged McAfee's capabilities and domain expertise to position the company as the leader in security risk management. Prior to McAfee, McIntosh served as Chief Marketing Officer of Foundstone, Inc. (acquired by McAfee in 2004) and Group Director, Corporate Marketing at HNC Software (now Fair Isaac).
McIntosh has held senior-level branding and advertising positions at several well-known companies, including CBS Storerunner Network, Inc., Frito-Lay Inc., and Pepsi-Cola International. At Frito-Lay, Inc., he was Vice President of Branding and Advertising, where he was charged with developing advertising campaigns, a new brand identity system, promotions, and other relevant communications initiatives. As Vice President of Advertising at Pepsi-Cola International, he was responsible for managing the company's brands outside of North America.
McIntosh also serves as a board member of the Andre Agassi Charitable Foundation for assisting underprivileged, abused and abandoned children.
- BA, Hope College
Thomas Oscherwitz
Vice President of Government Affairs, Chief Privacy Officer
As Vice President of Government Affairs, Thomas Oscherwitz monitors and manages compliance with key government laws and regulations for ID Analytics. In addition, Oscherwitz, a Certified Information Privacy Professional (CIPP), serves as the company’s Chief Privacy Officer. Oscherwitz regularly provides consulting advice to ID Analytics’ customers in the areas of privacy, regulation, and legislation.
Oscherwitz joined ID Analytics from the Office of Senator Dianne Feinstein (D-Cal.) where he served as counsel to Feinstein and represented her for five years on the Senate Judiciary Subcommittee on Terrorism, Technology, and Homeland Security. During his tenure, Oscherwitz was a lead Senate staffer on identity theft and privacy issues.
Oscherwitz is the Chairperson of TechAmerica’s Identity Management Committee and the originator of the Red Flag Forum on LinkedIn. He also recently served on a Presidential Advisory Committee on identity management.
Oscherwitz is a nationally-recognized thought leader on the topics of consumer privacy, identity theft and identity management. He speaks and writes frequently for industry, government, as well as local and national media audiences. Oscherwitz’ media appearances include FOX TV, NBC, ABC, NPR, the Wall Street Journal, and MSNBC. He has testified before Federal agencies such as the Department of Homeland Security, the Federal Trade Commission and has spoken at dozens of conferences.
- BA, Stanford University
- JD, University of California, Berkeley
John Treiman
Chief Information Officer, ID Analytics, Inc.
John Treiman joined ID Analytics in 2009 as Chief Information Officer bringing over 25 years of industry experience as an accomplished strategic senior executive with the proven ability to lead large-scale change initiatives and drive business growth through process, organization and technology redesign. At ID Analytics, Treiman is responsible for the technical teams that build, maintain and support the company’s production, analytics, development, and back office systems.
Prior to ID Analytics, Treiman served as Executive Vice President & Chief Information Officer at Equicare Capital Group, LLC, a financial strategy consultancy serving hospitals and healthcare organizations. He is credited with setting IT strategy across the business and increasing revenue through process optimization.
Before Equicare Capital Group, LLC, Treiman was Senior Vice President & Chief Information Officer at Encore Capital Group responsible for the strategic direction of a multi-location information technology department, including the development of proprietary software systems and extensive information databases to generate high rates of return on purchased receivables. He also served as Vice President & Chief Information Officer at West Capital Finance Services where he is created innovative marketing systems to enhance portfolio collections.
Prior to West Capital Finance Services, Treiman held various executive positions including Vice President & Chief Information Officer at Frederick’s of Hollywood, Chief Information Officer at The Welk Group. He held consulting positions with KPMG Peat Marwick and The Warner Group. Treiman started his career with Bourns, Inc. as an International Business Analyst in both Riverside, California and Hong Kong.
- BA, University of California, Los Angeles
- MBA, University of Southern California