About ID Analytics
Co-founders Bruce Hansen and Mike Cook established ID Analytics in March 2002 in San Diego, California, drawing on their combined 40 years of experience in analytic software and services for risk, operations, and marketing applications. Fielding a talented team of professionals with diverse expertise in engineering, physics, marketing and mathematics, they pursued the notion of applying Advanced AnalyticsSM technology to dynamic identity information within the ID Network® to support a unique business model that addresses identity fraud – one of the nation's largest financial crimes. The result was a product, ID Score®, that delivered an accurate prediction of the likelihood of identity risk associated with an application for credit.
Since then, ID Analytics has evolved significantly from its original focus on identity fraud to a broader solutions platform which addresses business challenges connected to consumer identity behavior. Our solutions provide actionable insight into credit and identity risk for both enterprises and consumer direct offerings. We deliver this insight through an unprecedented combination of proprietary data, patented analytics, and real-time insight into consumer behavior.
While our mission has broadened, our objectives remain the same: to enable both industry and government to obtain a well-grounded understanding of a consumer's identity behavior to maximize opportunity and minimize risk at critical points of customer interaction. What's more, we provide this capability in real time, which has proven to be valuable during critical contact points – such as when a consumer applies for a credit card or cell phone service, or requests an account change by phone or online.
ID Analytics' credit and identity risk solutions are trusted by leading financial institutions, credit card issuers, retailers, telecommunication providers, auto and mortgage lenders and the government. Click here to learn more about our technology and solutions.
