by ID Analytics

ID Analytics

In our previous blog we discussed the benefits of using alternative credit data to score thin-file and no-hit consumers, particularly the millennial generation. This is an excellent use case because according to the Consumer Financial Protection Bureau, there are approximately …

by Jason Heil

Jason Heil

In today’s competitive marketplace, it is important to deliver innovative financial solutions that create opportunities for growth in lending and consumer spending. Many of the largest U.S. lenders who work with ID Analytics have been telling us that prescreen marketing …

by Jason Heil

Jason Heil

In 2017 the auto industry experienced its first sales decline in seven years1 and auto experts forecast this trend will continue into 2018.2 There are several reasons sales have reached a plateau. People are holding on to their …

by Jason Heil

Jason Heil

It can be difficult to capture the attention of the 21st century consumer—the average American is exposed to 4,000 to 10,000 brand messages per day.¹ In an increasingly competitive marketplace, enterprises must cast their nets wide to expand their …

by ID Analytics

ID Analytics

Consumer credit behavior in the U.S. has evolved over the past decade, along with the data and scoring systems that represented that behavior. As a result, many consumers have a difficult time gaining access to affordable credit, or credit at …