ID Analytics Names New Chief Scientist

August 20, 2013

Michael Lazarus Brings More Than Two Decades of Analytic Software Experience and Leadership to Consumer Risk Management Company

SAN DIEGO, CA –ID Analytics, a leader in consumer risk management, today announced that Michael Lazarus has joined the company as Chief Scientist. Lazarus brings more than two decades of experience in predictive and behavioral modeling and algorithmic software development to ID Analytics. He will provide technical leadership to the analytical modeling development team for the continued design, building and implementation of scoring models and algorithms. Lazarus will report to Dr. Stephen Coggeshall, Chief Analytics and Science Officer for the company.

Prior to joining ID Analytics, Lazarus held multiple positions at Atigeo, an enterprise solutions technology company. Most recently he served as vice president of analytics, where he was responsible for leading science and engineering as well as supporting technical sales. Prior to his role as vice president, he was a principal scientist developing scalable analytic software in the areas of information retrieval, topic modeling and contextually aware search.

Earlier in his career, Lazarus was a director of analytic science for Fair Issac where he led development efforts for the identity theft prevention product and model builder for Predictive Analytics. He has also served as chief technology officer and chief analytics officer for RealAge, Inc., a lifestyle media company, as well as product director for Hewlett Packard. Lazarus is a graduate of the University of Michigan and earned a Master of Science in electrical and computer engineering from the University of California, San Diego.

“Michael’s experience in predictive analytics algorithm development makes him a valuable addition to our team,” said Dr. Coggeshall. “We believe his knowledge in the predictive modeling of consumer behavior using advanced technologies will help us further enhance our identity risk, credit analytics and consumer protection solutions that are trusted by enterprises across a diverse number of industries and government agencies.”

About ID Analytics, Inc.

ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®— one of the nation’s largest networks of cross-industry consumer behavioral data—with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc. Please visit us at www.idanalytics.com.

For More Information Contact:

Laura Trotter
ID Analytics, Inc.
858.924.1206
pr@idanalytics.com

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.