ID Analytics Names Larry McIntosh as CEO

June 11, 2012

SAN DIEGO, CA – ID Analytics, Inc., a leader in consumer risk management, announced today that Larry McIntosh has been appointed chief executive officer of the company.

For almost six years, McIntosh has served as the company’s chief marketing officer responsible for leading the company’s corporate strategy. In this role, he oversaw product management, marketing, privacy and government relations, and the company’s successful entry into new markets including credit risk, authentication and compliance, and consumer identity protection.

McIntosh also played a key role in the recent acquisition of ID Analytics by LifeLock, Inc., the leading provider of consumer identity theft protection. ID Analytics continues to operate as a wholly-owned subsidiary of LifeLock.

“Larry has been an important force behind the growth of ID Analytics, and will ensure that the company maintains its unique technical heritage and stature in the industry,” said Todd Davis, Chairman and CEO of LifeLock. “His experience and fresh perspective make him the ideal leader to foster an environment for innovation, and aggressively pursue new markets.”

McIntosh succeeded Bruce Hansen, the company’s co-founder, who has left to pursue interests outside of ID Analytics.

About ID Analytics
ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation’s largest networks of cross-industry behavioral data—with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. Please visit us on the web at

For More Information Contact:

Jen Barlow
Schwartz MSL Boston

Brigitte Engel
ID Analytics, Inc.

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.