ID Analytics Names Chief Information Officer

November 16, 2010

Senior Industry Executive Rob Benson Joins Team

SAN DIEGO, CA –ID Analytics, Inc., a leader in consumer risk management, announced today that Rob Benson has joined the company as its Chief Information Officer bringing with him more than 25 years of industry experience in leading operations teams for large and small organizations.

“Rob is responsible for the leadership of our Project Management, Customer Operations, Information Technology, and Information Security teams,” said Bruce Hansen, chairman and CEO, ID Analytics, Inc. “With his deep background in P&L management, operations, and technology leadership, he is well equipped to lead our teams through the next phase of dynamic growth, including the development of new technology and software solutions, and customer implementations.”

Prior to joining ID Analytics, Benson was the President of Xtreme Revolution, an eCommerce business. Benson previously held a variety of senior executive positions at Fair Isaac (formerly HNC Software), including Vice President – Business Management, Vice President – Worldwide Operations, Senior Group Vice President, and Chief Information Officer.  In these roles, Benson had management responsibility for teams with more than 300 people and budgets in excess of $80 million.  Prior to Fair Isaac, Benson held management roles at leading companies such as Pro-Tem, SAIC and General Dynamics.

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About ID Analytics, Inc.

ID Analytics is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation’s largest networks of cross-industry behavioral data—with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. Please visit us on the web at

For More Information Contact:

Scott Love or Liz Nelson
Schwartz Communications, Inc.

Lisa Luczyk
ID Analytics, Inc.

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