ID Analytics Names Chief Client Officer

August 24, 2010

David Ives Joins Company with More Than 15 Years of Experience

SAN DIEGO, CA –ID Analytics, Inc., a leader in consumer risk management, announced today that David Ives has joined the company as Chief Client Officer bringing with him more than 15 years of industry experience leading sales and channel teams.

“We are delighted to have such a strong leader join our executive management team. Ives ‘ technical, organizational, and client knowledge will aid our prospects and clients in applying ID Analytics solutions to their needs,” said Bruce Hansen, chairman and CEO, ID Analytics, Inc.

Previously, Ives was executive vice president, global head of sales and client relations at Dealogic where he was responsible for managing sales and client relations teams. He oversaw the generation of $60 million in recurring revenue and more than 360 global accounts managing teams in New York, London, Hong Kong, Tokyo, and Sydney.

Before Dealogic, Ives held various executive positions at Reuters, most recently serving as director of sales responsible for Buy Side clients in the Americas, where he created a commercial and product platform with emphasis on hedge funds. Other positions at Reuters included serving as the director of sales for the New York City region, and as vice president, major account manager, where he was responsible for generating new business as well as maintaining ongoing revenue from strategic accounts. Ives was the vice president, key accounts at Multex prior to its acquisition by Reuters. He was credited with growing revenue for key accounts, including Bear Stearns, UBS, Bank of America and Franklin Templeton.

About ID Analytics, Inc.

ID Analytics is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network® – one of the nation’s largest networks of cross-industry behavioral data – with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers.

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.