DataX, Ltd. adds Credit Optics to Its Product Suite; Helps Lenders Mitigate Risk on Thin-File Consumers

August 3, 2010

LAS VEGEAS, NV –DataX, Ltd., the industry leading real-time subprime credit reporting agency and data-verification provider, today begins offering clients an advanced feature for assessing risk on consumers that lack a detailed credit history. By adding ID Analytics Credit Optics™ score to its product suite, DataX, a Selling Source LLC company, now increases clients’ ability to make the most knowledgeable decisions possible when purchasing leads or making loans in the specialty-finance market.

In making the announcement, Nanette Leonard, executive vice president for DataX, said the subprime lending industry has historically focused on negative underwriting – reasons not to fund a loan. These techniques, she said, tend to miss quality consumers because they fail to look for positive performance information that is available outside of traditional credit reports. DataX has pioneered positive decisioning techniques, significantly helping clients better understand these so-called “thin-file” or “no-file” consumers – people with no borrowing history, she said.

“Our partnership with ID Analytics further advances our capabilities in this area,” Leonard said. “ID Analytics provides real-time insight into consumer behavior by combining advanced analytics and information within its ID Network®. The information is gathered from key financial institutions, major wireless companies and other sources, so they are able to quantify risk profiles on thin-file or no-file consumers more accurately than standard bureau solutions.”

The ID Network includes more than a billion unique identity elements and receives an average daily flow of 45 million identity elements from its customer base that includes eight of the top 10 credit card issuers, six of the top 10 financial services companies and four of the top five wireless carriers.

Combining DataX’s detailed payment credit data with ID Analytics Credit Optics solutions allows lenders to model a consumer’s risk profile to decrease defaults from riskier consumers and increase conversions and principal available for lower-risk consumers.

Lenders can now make smarter marketing decisions on moderate-risk consumers and avoid rejecting the lead outright while paying a lower price commensurate with the consumer’s risk level. By reducing the number of sources necessary to paint a complete picture of the consumer’s risk profile, they can also decrease overall operations costs.

As an FCRA-compliant credit reporting agency and leader in real-time identity verification, data authentication and subprime credit data, DataX provides intuitive solutions that promote profitable lending and business decisions.

About Credit Optics

Credit Optics is a supplemental credit score that introduces a new dimension to the assessment of creditworthiness – stability. Traditional scores determine creditworthiness by examining willingness and ability to pay. In contrast, Credit Optics gains real-time insight into the risk of an individual by examining the velocity of identity use (name, address, and phone number) to apply for goods and services. The score has proven highly predictive in assessing all consumers, regardless of the depth of their credit history.

About ID Analytics, Inc.

ID Analytics is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network® – one of the nation’s largest networks of cross-industry behavioral data – with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers.

About DataX Ltd.

DataX Ltd, a Selling Source LLC company, operates an FCRA-compliant credit reporting agency and is the leading provider of subprime credit data, identity, bank account and credit card verification solutions to the business and financial services industry. Only DataX’s comprehensive suite of real-time decisioning support services mitigate the risk inherent in subprime lending by reducing exposure to potential financial losses and fraud. For more information, visit http://www.dataxltd.com.

About Selling Source LLC

Selling Source LLC is the parent company of a diverse group of online marketing and data businesses. For more than ten years, Selling Source has pioneered online marketing strategies for specialty finance and has grown to become the dominant market leader. London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit http://www.sellingsource.com/.

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.