Year: 2016

by Patrick Reemts

It’s that time of year when shoppers are out in full force, braving Black Friday crowds and losing work productivity on Cyber Monday. Once the holidays have passed, big sales beckon to those looking for even more deals. Retailers are …

by Ken Meiser

Ken Meiser

Although Black Friday has traditionally marked the start of the holiday shopping season, many retailers start their ‘Black Friday’ sales earlier each year to extend the holiday shopping season.1 Despite some holiday discounts starting early, according to the National …

by Patrick Reemts

In 2015 ID Analytics released a whitepaper titled Millennials: High Risk or Untapped Opportunity, which debunked common myths regarding the millennial generation and consumer behavior. Recently, ID Analytics released a follow-up study examining the potential consequences of millennials’ credit …

by ID Analytics

ID Analytics

By providing consumers and small businesses with a fast and easy way of securing funding, the marketplace lending industry has grown 700 percent from 2010 to 20141. Online lenders issued $15.91 billion in U.S. loans in 2014, according …

by Stephen Coggeshall

Dr. Steve Coggeshall

Would you trade your sensitive personal information for a cookie? Probably not? Well, that’s just what 380 New Yorkers did in a ‘Please Enable Cookies’ experiment conducted at an arts festival in Brooklyn in 2014. In a twist on the …